Brew enables marketers to generate on-brand email campaigns, automations, and transactional emails in seconds using natural language prompts, eliminating the traditional bottleneck of relying on engineering teams.
platform
i led the design engineering of the email editor and the agent chat that powers it. the core loop is conversational. users describe what they want, the agent generates, the user iterates, the output ships. my work covered the surface end-2-end: how generation is initiated, how intent gets translated into output, how the agent surfaces what it changed, and how the user trusts a draft enough to hit send.
the harder design question was where to draw the line between "agent suggests" and "agent decides". i shaped the editor to keep the human in the seat for the irreversible moves and let the agent run autonomously on the reversible ones. that's the rule that made the conversational loop actually feel productive rather than performative.
figma integration
i led the Figma integration, using the Figma API to close the gap between a designed email and a production email.
the insight came out of customer discovery. most of our marketing users already had finished designs sitting in Figma. what they didn't have was a way to ship them as live, on brand emails without going back to engineering. i designed the integration so a user could pass any Figma frame straight into the prompt and get an email rendered close enough to pixel-parity that the only remaining work was content. it collapsed a multi team, multi day workflow into one that finished in an afternoon, and made the platform meaningfully more attractive to the design-led marketing teams we wanted to win.