Brew enables marketers to generate on-brand email campaigns, automations, and transactional emails in seconds using natural language prompts, eliminating the traditional bottleneck of relying on engineering teams.
platform
Contributed to the redesign of the ESP platform, crafting the end-2-end AI experience from prompt to sending an email. This involved designing how users interact with AI generation, refining the feedback loops between intent and output, and shaping the core workflows that make email creation feel effortless and immediate.
figma ai integration
I led the effort on the Figma AI integration, leveraging the Figma API to bridge the gap between design and email generation. Through customer discovery, I identified that many users already had polished designs in their possession but lacked a tool to freely generate production-ready emails end-to-end without engineering dependency.
The Figma integration enables users to pass any design directly to the prompt, achieving near pixel-perfect email generation. This unlocks a seamless workflow where designers can go from Figma mockup to deployed email without code, dramatically reducing turnaround time and empowering marketing teams with full creative control.