Brew enables marketers to generate on-brand email campaigns, automations, and transactional emails in seconds using natural language prompts, eliminating the traditional bottleneck of relying on engineering teams.
platform
led the design engineering effort for the email editor and the agent chat experience that powers it. the core loop is a conversational interface where users describe what they want in natural language and the agent generates, iterates, and refines emails in real time from prompt to send-ready output.
this involved designing the end-to-end AI experience across the ESP platform, shaping how users interact with generation, refining the feedback loops between intent and output, and building the workflows that make email creation feel effortless and immediate.
figma integration
I led the effort on the Figma AI integration, leveraging the Figma API to bridge the gap between design and email generation. Through customer discovery, I identified that many users already had polished designs in their possession but lacked a tool to freely generate production-ready emails end-to-end without engineering dependency.
The Figma integration enables users to pass any design directly to the prompt, achieving near pixel-perfect email generation. This unlocks a seamless workflow where designers can go from Figma mockup to deployed email without code, dramatically reducing turnaround time and empowering marketing teams with full creative control.